Published Monday,
``It's troubling that a
company like Second Cup has never translated its name to suit the Quebec market,''
said Jean-Paul Perreault, president of Imperatif français, the group organizing
the boycott.
Imperatif
français said it might target other chains with English-only trademark names,
including Future Shop, Home Depot and Music World, Montreal Le Devoir reported
Saturday.
A provincial advisory body
decided two weeks ago that chains with trademark names don't have to adopt
French names to comply with Quebec's language laws.